K R E A W E B S I T E
a new way of selling furniture online
Partner-in-charge & Creative director Lisa Rath | Design concept Sonal Singh, Ritu Kumari | Design development Sonal Singh, Ritu Kumari | Tech lead Vikrant Gupta | Developer Pawan Kumar | Project page visuals Shreya Duggal, Swaranjali Wadhawan | Project duration 6 months
Krea makes consciously designed high-end home furniture with material that’s ethically sourced. Krea founders have years of experience in designing interior spaces and furniture for luxury 5-star hotels. Krea is their home-space focused furniture brand. The founders collaborated with ICD to design a brand-led e-commerce website which would approach selling thoughtfully, just like their thoughtfully made products.
taking an unrushed approach to selling online
Placing Krea’s thoughtfully designed furniture in a calm atmosphere takes a view on life and therefore, on commerce—thoughtful, inspired by the unrushed way of living.
developing subtle product line identities
Product lines are given their own colour identity and a background for the various lines.
product information delivered contextually
Custom pop-up cards allow users to learn about products from multi-product mood photographs itself and aids the consumer in getting a sense of what Krea’s products would look like in actual home settings.
read more about this project at www.icdindia.com
